The DNA of VIVAN

About Vivan

A media corporation that endeavors to craft creative media, brand marketing and resourceful properties, assists local, national and global projects and relentlessly aim to create and manage our own Intellectual Property Rights. In work and life, OPINION matters especially large scale opinion do play a vital role notably in relation to marketplace, publicity that manifest in the behavior of customers and employees.

We restate that brand communications is an asset and not an outflow, hence is judged by return on investment. The process is an art but its success lies in mathematics….Vivan applies its unique result oriented communication approach to deliver a measurable growth to your brand.  

Vivan’s vision is of providing new clarity and freshness to brand building exercise with efficient advertising deliveries that includes an exhaustive consumer research. Delivering not just results, but high impact yielding efficient results.

---------------------------------------------------------------------------------------------------------------------

Profile :

A motivated, adaptable and responsible professional with over 20 years of varied  experience in Strategy Planning, Business Enlargement, supply chain, Marketing, Product Promotions, Brand Management, Media Planning & General Management. During my graduation days I, successfully combined my studies with work and other commitments establishing myself as self-motivated, organised and capable of handling work pressure. I have a clear, logical bent of thinking with a practical approach to managing marketing operations and a keen focus on accomplishment of company’s vision, mission, goals objectives and thereby strengthening the core skills.

My Pan India work experience and communication with clients have helped me to demonstrate my abilities in corporate communication; image and brand building; media planning, increasing & managing acquaintances and client associations which acted as a catalyst for devising successful strategies, positioning products, escalating sales turnovers in highly competitive market environments.

The stints with leading companies across the country in diverse sectors have sharpened abilities in identifying potential and further conceiving and implementing streamlined solutions with overall accomplishment, thus earning the tag of “employee of the Industry”

 The Differentiator

–                 Traditional PR to integrated strategic communication specialist

–                 Insight guided thinking

–                 Measure outcome, not the output

–                 Employee Engagement

–                 Parameters based on campaign objectives

–                 Emphasis not on erasing negatives, but on responding effectively and engage

The Cutting Edge

–                 Measure ongoing programs

–                 Address potential crisis

–                 Design custom made strategies based on the need of the TG

–                 Value truth and transparency above all

–                 Value creation beyond just providing media relations

ROLE PLAY

 Planning public relations programmes and projects as well as liaisoning with the media.     Organizing and arranging news conferences, press launches, exhibitions and trade fairs. Setting up photographic sessions in studios or out on location. Representing the company or client and acting as their spokesperson at conferences, exhibitions and trade fairs.  Ensure all work in progress is being developed; managing weekly status team meetings

Keep a hawk’s eye on crisis situations, if any, and then ensure the Company’s stand is clearly denoted to the media. Development of concept notes and drafts for press releases as well as quarterly news letters and scrutinizing the same for factual information. Releasing the information to press after obtaining the necessary approvals. Planning of Press conferences and meetings with COO/CEO/MD/Chairman to ensure maximum mileage to enhance the products   and   services provided.      

Visibility Initiatives -

For outdoor communication which involves retail merchandising – ie implementing or merchandise at retail outlets to ensure maximum visibility.Advt / Media agencies intervention for releasing advertisements or product campaigns.. Organising and sponsoring events, budget planning and reporting. Coordination with corporate marketing team w. r. t media releases

Key result Areas include

Responsible for ensuring Positive Media Coverage in terms of Product launches, new services.

Coverage in cc of Sq. cm. Ensure minimum of 10% over nearest competitor as well as Increasing ITP & TOMA for the client.

Reaching corporate revenue goals by conceptualizing and driving concept-to-realty stages for profitable new opportunities is my forte.  Entrepreneurial Executive with 17 years of accomplished track known throughout the industry for delivery and sustaining revenue within highly competitive Gujarat, Punjab, J & K, U.P. and Maharashtra market. I have very successfully maneuvered the delicate balance between dedication to mission, the need for bold entrepreneurial initiatives and application of sound business management.